Hey, Rocky here…

So glad you’ve stopped by to read this page.

I’m currently writing this from the porch of an apartment in Sevilla, Spain.

I look pretty focused huh? LOL

I’ll be here for a few days before I head back to Madrid.

Never did I think that I’d be able to live life like this.

On my terms…

Traveling the world, working with just my laptop, and earning a pretty penny doing it.

It wasn’t always like this though.

Far from it.

And I take it that’s why you’re here…

To learn more about me :).

If so, read my origin story below. It’s a fun read.

It’s the “short version” of nearly a decade long journey full of trials, tribulations, realizations, failures, successes and everything in between.

You’ll see that my life was headed one way (the wrong direction) until I decided to make the conscious effort to take control of it and go the other way.

It was like I was driving full speed towards the ledge of a cliff and then I made the decision to do a complete 180 and head the other direction.

The decision to become the Cause of everything that happened in my life and not the effect.

To happen to life and not let life just happen to me.

It wasn’t easy but then again, nothing in life is.

As you’ll soon see though, it was well worth it.

You may be here simply out of curiosity (hey!).

Or you may be here out of need (great; maybe I’ve got something that’s perfect for you).

Or get in touch with me directly, and let’s get a discussion going about helping you solve what you need solving.

So sit down, grab a cup of coffee, and enjoy.

ORIGIN STORY: Oh F*ck! What Was I Thinking?

May, 2013
Roanoke, VA

It was mid afternoon, I was sitting having lunch at a little hole in the wall Italian spot called “Lil Cuchis” (interesting name, I know).

They had a wonderful calzone and when topped off with their homemade tomato sauce… it was to die for.

But mid way through the meal, I received a call.

I didn’t notice the number (usually I don’t pick up numbers that I don’t recognize) but something inside of me told me that I needed to answer the call.

Funny how intuition works, isn’t it?

I hit the accept button and brought the phone closer to my ear.

“Hello Rocky, this is Steve Madden calling from FEMA.”

“Hey, how are you,” I replied.

“Great, um I’m calling to let you know that we’d love to have you over here at FEMA. We loved the work you did here while interning. We can start you off at around $48,000 a year.”

Fresh out of college, $48,000 a year, full of government benefits, this was it!

I had just been fired from Edible Arrangements a few weeks prior and this was the call I had been waiting for.

But something changed inside of me between that time of getting fired from Edible Arrangements and that call.

I couldn’t pinpoint it but something didn’t feel right.

Again, funny how intuition works.

Without hesitation, I said, “Thanks but no thanks Steve I already have a job.”

I immediately hung up, afraid to hear his reaction.

I didn’t know if my heart was in my stomach or if I was having a bad reaction to the calzone but suddenly I wanted to vomit.

“What the hell did I just do?”

I wanted to call Steve back and tell him that I wanted the job and ask when could I start.

But it was too late.

I dug my grave and now I had to lay in it.

To be honest, I didn’t have a job.

I lied to Steve.

I was in the “process” of starting my own business but not sure that qualifies of having a job.

At least not at the time.

But now I had no other options.

To Be Continued…

Quick backstory that’s needed for the context of the next part of the story:

A fews years prior, I dropped out of college after first semester to play basketball professionally in the Dominican Republic.

I had received a scholarship to play basketball at a Division II school called Coker College in Hartsville, South Carolina.

Hartsville was in the middle of nowhere. I hated it there and left after first semester.

I decided to go to the Dominican Republic to play professional basketball (I had a few close connections there).

Pro basketball was great but what many people don’t realize is that the only ones really making a lot of money are the NBA players and top European players.

Guys in the small leagues, like I was in, don’t really make much.

I quickly realized that playing basketball professionally wasn’t going to be my best future option.

I was good but not that good.

A few pesos every week wasn’t going to cut it.

Ironically the season ended early after there was a riot at a game and the owner’s wife was shot and killed.

It was crazy and I took it as another sign to do something different.

I returned home and decided to go back to school.

I needed something better.

My parents both worked for the government in Washington, D.C. so that seemed like the thing to do.

It was my plan.

Go to school, graduate, and work for the government.

Hence the reason I interned at FEMA.

But truth is, I didn’t like it.

It wasn’t for me.

The 9-5 rat race wasn’t for me.

Having a boss wasn’t for me.

That’s the reason I had been fired from Edible Arrangements…

And the job prior to that…

And the one prior to that…

I believed that I was capable of more than just clocking in and clocking out.

I saw how many of my friends that graduated were unhappy at their jobs and did nothing but complain.

But guess what, they also did nothing about it simply because they believed that’s what they were supposed to do.

I wasn’t going to conform.

I couldn’t.

Humble Beginnings

During my last year in college I had began to start training basketball players locally.

The money wasn’t great but I loved the feeling of helping players get better at the game.

I was still living with my mom at the time, which was okay since I was in school but I knew it wasn’t going to last forever.

My mom would leave me all types of applications on the kitchen counter every day before she went to work.

Each one came with a little note that read, “This is a great one here, you should really think about it. You can’t play basketball forever son.”

This was around the same time that I discovered YouTube, it was just beginning to get popular.

A friend told me that he had seen some guys doing basketball tutorial videos on YouTube and that I should try.

Skeptical at first, I thought, “Ahh what the hell. Might as well give it a try.”

So I started sneaking into my old high school gym (I had to “sneak” in because the athletic director would kick me out).

All I had was my cellphone to record videos.

I didn’t even have a tripod, so what I did was put some boxes on a chair then prop up my phone on the boxes to film my own videos.

Humble beginnings I tell ya.


Within three months my YouTube channel had blown up to over 10,000 subscribers.

Great, I know but guess what… I was still broke.

Summer 2016…

Nearly three years had passed and it was time for me to make some real life decisions.

Money was coming in, about $3,000-5,000 a month.

Which wasn’t bad.

But it wasn’t guaranteed and it was hardly anything to get excited about.

I was still living with my mom and she was still leaving me applications on the counter.

Her biggest concern was that my business wasn’t making that much money, nor did I have any type of retirement or benefits coming in.

Like all great moms do, she was just looking out for me.

I understand that now but back then I thought the whole world was out to get me, including her.

Eventually it got to the point to where she had given me an ultimatum.

Obviously I couldn’t keep living with her.

My sister (3 years younger than me) was about to graduate college and was already living on her own.

I felt that I was becoming an embarrassment.

I knew that I eventually was going to have to suck it up, start applying for jobs, and fall in line like the majority of other people.

I told my mom to give me one more chance.

You see, I had spent all spring creating my first full blown digital training product (think the basketball version of P90x).

It was set to launch at the beginning of July.

Well July 1st was a few days away…

Everything rested on the success of this launch.

It was now or never.

$64,407 Profit In A Month

The program was a massive success.

It was far more successful than I could have ever imagined.

In the month of July, I made more than I had in my whole first 3 years combined working for myself.

I never looked back from there.

I was finally able to move out of my moms house.

She was proud of me.

Everyone was proud of me.

I had never felt more proud of myself.

All the work that I had put in finally paid off.

My basketball training business I Love Basketball is now one of the largest basketball training companies in the world.

We’re now a 7 figure business and have over 1.5 million subscribers on YouTube.

It’s been an amazing past few years.

Because of the success of that business—I’ve had many of the top entrepreneurs and business owners come to me for personal help or to speak at their events.

I was then able to start another business called Authority Online where we help business owners grow their audience and improve their business.

Fast Forward To Now…

A few months ago, while walking through the streets of Paris, I had an epiphany.

You see, for so long I viewed myself as just a basketball coach that helped players improve their skills.

Or a business coach that helped business owners improve their businesses.

But over time I’ve realized that basketball and business were vehicles for the manifestation of my TRUE Mission.

That being to simply help people better themselves.

To help people realize that they do indeed have control over what happens in their life.

That they can make the conscious decision to become the Cause of what happens in their life and not just an Effect of their life.

Whether that’s people trying to escape the 9-5 rat race, scale up their business, earn that promotion, further their education, get healthier…

Those are irrelevant in the end.

They’re really just stops along the path to self growth that serve as veils covering the end goal, which is really much deeper.

But reaching that end goal (no matter what your goal may be) starts with making the decision of becoming the Creator of Cause rather than the Victim of Effect.

That’s the short version of my origin story.

There’s more, but I’ll write that some other time.

Rocky “Creator of Cause” Ullah


Our stories never end…

Which means I’ll add to this as time passes.